This alternative approach to marketing is a real hit for Nike – proving that there’s an ethical side to a brand that’s sometimes been dogged with controversy relating to their manufacturing processes. Before you get to Cristiano Ronaldo or Harry Kane, you’re more likely to come across an over-60s Mexican women’s basketball team or disabled sportspeople who are building awareness of their sport or condition. If you expect to see Nike’s most high-profile sportspeople when you head over to their Instagram page, you might be in for a surprise. The Nike Swoosh is one of the most recognisable logos in the world – and the brand’s 110m global followers prove that the company has international appeal. As well as couture fashion houses and her own luxury brands, she’s also keen to promote weight loss supplements and even cleaning products. In truth, this is exactly what makes her account so incredible – it’s a lifestyle that’s beyond the reach of most people, so Instagram gives us a chance to stare in amazement.Īs one of the world’s most recognisable influencers, Khloé isn’t afraid of interesting collaborations to put unlikely brands in front of her fans. The first of 4 Kardashians and Jenners on this list – TV star and businesswoman Khloé has 110 million followers – and it’s fair to say that most of them are there to witness an amazing Kardashian lifestyle.Īt first glance, you could be forgiven for thinking Khloé Kardashian’s life is happening on a different planet where everyone’s skin is flawless, and the air has a soft pink haze. Miley Cyrus isn’t afraid to wear her heart on her sleeve – and that kind of honest approach to social media is proof that fans don’t always want to see fake smiles and promo shots – but also appreciate a glimpse at the real person they’re following. Recently Miley’s used Instagram to promote her Bright Minded interviews – a video series that sees her talking with a host of famous faces about everything from animal rights to mental well-being and gender equality. While there’s no doubt that Miley Cyrus has a lot of fans who are there for her music or TV background, her approach to social media is changing and maturing all the time. Miley Cyrus (108m followers)ĭespite having only shared 635 posts, controversial singer, songwriter, and actor Miley Cyrus has racked up 108 million followers on Instagram – and the platform’s seen her transform from Disney Channel star Hannah Montana to become one of the most successful musicians in the world. While fans no doubt love the promo shots and interviews – it’s this kind of personal content that creates a real feeling of connection between Perry and her fans. As well as highly produced professional shots of herself and her products, she’s not afraid to share an old photo or a self-shot unfiltered behind-the-scenes picture. Although most people assume her One of the Boys album was her first, she actually released an album in 2001 that was commercially unsuccessful – although this hasn’t stopped her becoming one of Forbes highest-earning woman in music since 2011.Īfter her I Kissed a Girl track rocketed her to fame in 2008, Katy’s social media success followed soon afterwards – and she’s always done Instagram amazingly. Katy is proof that you shouldn’t give up on your dream if you take a few stumbles before you find your way. Not quite breaking the 100m follower mark – singer, songwriter, and star of American Idol Katy Perry comes in at number 20 on our list of who has the most Instagram followers. We’ll also try to understand what makes these accounts so successful – and take an in-depth look at the magic behind how people get so many followers on Instagram. We’ll take a look at the world’s most popular Instagram accounts, the people behind them, and the kind of content they put out. So, who the king or queen of Insta? Is it a sportsperson, a singer, or a brand? Who has the most Instagram followers? Who’s the most followed person on Instagram? With competition for followers so hot – it’s no surprise that millions of people are asking questions like this every day.
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